Creative How is an honest, fun, eclectic, ongoing investigation of how creativity “works” and how creative professionals think.
Hosts Jed Jecelin and Sean Flanagan—long-time advertising pros who met while building the Brand for performance powerhouse Under Armour—based the concept on two big insights:
The amazement they felt while working with creative professionals from varying disciplines,
The number of times friends, family members, and acquaintances struggled to understand what they do and how they do it.
Jed and Sean thought it would be constructive and entertaining to explore the minds and backgrounds of designers, writers, makers, and creatives of all kinds to give like-minded folks new tools and stimuli.
If you’re a creative or somebody who simply likes to think big and crazy, this podcast is for you.
Passionate strategist, writer, and brand builder who leverages sense of humor, truth, and simplicity to help teams create great stories.
“They don’t pay you a million dollars for two-hand chest passes.” - Pete Maravich
Pulp Fiction - Had never seen or heard anything like it. Everything seemed new and, to me, it introduced a new way of thinking about a story.
Hoosiers - It’s not perfect, but basketball is...and so are Coach Norman Dale and Jimmy Chitwood.
PROUDEST PROFESSIONAL MOMENT
Led the creative development and execution of the launch of Stephen Curry’s first signature basketball shoe.
Over 20 years of experience in leading creative and marketing teams with regard to:
-Creative Strategy, Development & Direction
-Brand & Product Positioning
-Copywriting & Messaging Architecture
-Brand Building & Management
Relentless problem-solver and leader willing to do whatever it takes—big or small, straightforward or cutting edge, proven or downright revolutionary—to create ideas that lead to meaningful work.
“You want Philly Philly?” - Nick Foles
The Goonies - A classic tale of the brilliance and power of adolescence. The nostalgia is like a nice dram of Macallan—sip and relax.
PROUDEST PROFESSIONAL MOMENT
Spawning the creative idea and then spearheading the campaign development for the first legitimate footwear technology introduced by Under Armour: UA SpeedForm.
Over 15 years of experience building breakthrough creative for brands of all sizes. With a Master’s in Graphic Design from the Pratt Institute in NYC and a blue collar work ethic from Pennsylvania, Sean has led teams working on everything from TV to digital, 3D to experiential, product launches to brand identity...and everything in between.
Jed and Sean met during a job interview. Jed was interviewing Sean but, in a power move intended to turn the tables, Sean asked Jed, “Are you intimidated by Art Directors who can also write?” Jed replied, “I don’t know...I’ve never met one.” A friendship was born. Respect.
CONTACT US: INFO@CREATIVEHOWPODCAST.COM