S3 E6: ROGER LIMA – SOUND DESIGNER

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Roger had a love of music from a young age, going on tour as part of a band starting at the young age of 16. While the rock and roll lifestyle WAS for him, the touring and schedule weren’t.

He moved from Brazil to the U.S. and ultimately starting learning the ropes of video production. Initially, he began to dive deep into the visual side, but he found that the audio side was underserved. The difference between bad sound and good sound was often the difference between a good video piece and a bad one.

So he went deep into the world of sound design and music composition, eventually branching out into his own and starting a business. With a portfolio of experimental pieces he built without a client or a brief, he starting earning business. Today, he’s doing work some of the world’s best brands and entertainment franchises.

Here are Three Big How’s from a guy who doesn’t understand the need for sleep:

 THREE BIG HOW’S

YOU CAN’T PLEASE EVERYONE

When he started White Noise Lab, Roger was trying to determine what makes his business and his capabilities stand out. What he realized was that it’s impossible to stand out to everyone. His suggestion is to find the thing that makes you stand out to a specific audience. What are you good at and what do you like to work on? Answering those questions will help you determine who you can stand out to.

DEVELOP TASTE

Something can be absolutely perfect from a technical perspective, but your taste level can be the difference between adequate and good, good and great. But “taste” is generally not something you just have. It has to be developed. Listen to more and more music, more and more genres. Be open to new things so you can develop your ear. While taste is subjective, you will likely gravitate towards clients whose tastes you’re aligned with, and vice versa.

LESS IS MORE

Having more doesn’t mean you’re better. The number of tools, pieces of equipment, and plug-ins you could get is endless, but are you really going to use them all? Lately, Roger has been trying to simplify his equipment and his life. You can create something powerful with very little. 

White Noise Lab